First Tracks Productions

2 First Tracks videos getting some love…

ACwithFT — Wed, 02 May 2012 23:15:23 +0000

The pride we get from doing a good job and knowing we did a good job is all well and good. But at the same time, it’s a cool feeling when our work is recognized by our peers. Our egos need some love too. So, we’re pretty stoked that 2 videos that First Tracks recently produced have received some really positive recognition:

In February, First Tracks produced a video on the opening of the Burton-Star Wars park at Sierra-at-Tahoe — an amazing experience that introuduces little ones to the sport of snowboarding in a fun and unique fashion. Ski Area Management, an industry/trade magazine, highlighted this video (one of only 4 videos they recognized positively) and labeled it the “Heartwarming Video of the Year.” You can see the video here:

Also in February, First Tracks produced a video to help get some attention for a great non-profit, SkiDUCK. The video — a parody of the song “I’ve Been Everywhere” changed to “I’ve Skied Everywhere” — will be showcased at the National Ski Area Association’s annual conference in San Antonio this month. Not going to make it to the conference? No worries.You can see the video here:

Filed under: All About Us, Clients, Events, Skiing, Snowboarding, Uncategorized, Videos

Mohawks and Beer…Apres Ski and Gunbarrel 25

ACwithFT — Tue, 10 Apr 2012 17:25:02 +0000

If you’ve been up to Tahoe South in the Spring, then you know this isn’t an “off-season”. Far from it. Apres ski is going off and the event calendar is full. One iconic event is Glen Plake’s Gunbarrel 25. The man with the mohawk and rubber knees knows how to make a tough day fun. We check out some highlights from the GB25 and the scene around town in the this video…

Filed under: Clients, Events, Skiing, Snowboarding, Videos

Got Powder?

ACwithFT — Mon, 02 Apr 2012 18:43:03 +0000

Kirkwood usually does. And, they’ve got some legit terrain to go along with all the snow they get. So, Kirkwood has something pretty unique and they call it Expedition Kirkwood. This isn’t your normal ski school. They specialize in getting guests ready to tackle the backcountry and “in-bounds backcountry”. They have Avalanche Instruction courses, Snow Cat tours, and their guides can take you out on touring skis and splitboards to access the good too. I caught up with EK on March 29th and got a few runs in with one of their groups. This crew got the goods…and they were stoked – check it out:

Filed under: Back Country, Backcountry, Clients, Skiing, Snowboarding, Uncategorized, Videos

Shooting with Alexis Roland…updated, with video

ACwithFT — Sun, 11 Mar 2012 21:37:14 +0000

12 year-old Alexis Roland isn’t your normal 12 year-old. She doesn’t plant herself in front of a TV or video game system. She doesn’t have any Justin Bieber on her mp3 player. She loves to snowboard and she works hard to get better all the time. Lexi has been sponsored by Burton Snowboards for about 5 years and, for good reason. She’s doing things on her board that a lot of really good, older riders don’t even think of doing. What’s really cool, is seeing someone her age hiking for powder and hitting features outside of the terrain park. And no matter how the shooting goes, she does it all with a smile. We’ll be putting together some new videos for her soon, but in the meantime, check out some photos and still frames (pulled from footage) of Lexi shooting with First Tracks Productions at Lake Tahoe this past week:

UPDATED 3.15.12 with a new video:

All images (c) First Tracks Productions

Filed under: Clients, Snowboarding, Uncategorized

What does a bald eagle, a bear cub, skiing, snowboarding and 24-hour night-life have in common? The Wild Side…

ACwithFT — Tue, 06 Mar 2012 02:29:40 +0000

Lake Tahoe Visitor’s Authority and Tahoe South have come up with a great tagline to describe the area: The Wild Side. With all the outdoor activities we have, coupled with 24-hour nightlife, the tag fits.

Tahoe South is currently hosting the North American Snowsports Journalists Conference and First Tracks Productions was contracted to produce a video that showcases all the area has to offer while incorporating the new “Wild Side” theme. We had some fun with that part. Check it out!

Filed under: Clients, Events, Skiing, Snowboarding, Uncategorized, Videos

Burton + Star Wars + Sierra = Awesome

ACwithFT — Wed, 22 Feb 2012 16:15:39 +0000

Not to be a bitter old dude, but things are just cooler for kids nowadays. Check this out: Burton Snowboards, Lucasfilm and Sierra at Tahoe formed an amazing partnership to create Yoda’s Riglet Park…a one-of-a-kind snowboard learning center for kids 3-6 years old. Yep. Pretty cool.

Peep the fun:

Filed under: Clients, Equipment, Snowboarding, Uncategorized, Videos

I’ve Skied Everywhere, Man

ACwithFT — Fri, 17 Feb 2012 02:04:58 +0000

You know that old line, love what you do and you’ll never work a day in your life? Well, that fits for this video. This was a fun one to put together. Clint from SkiDUCK came to me with an idea to help promote a new Facebook App that would in turn help promote SkiDUCK. His idea, was to rewrite the lyrics to “I’ve Been Everywhere” to “I’ve Skied Everywhere”. And, from that concept, we turned out this really fun edit featuring footage we’ve shot over the last couple of years.

Check it out:

Filed under: Clients, Skiing, Snowboarding, Uncategorized, Videos

Big Jump. Big Lake. Big…well, you get the idea.

ACwithFT — Tue, 07 Feb 2012 18:58:51 +0000

The Nike Chosen tour had their Tahoe South stop this past weekend at Heavenly…and, it went off. The features and riding level were amazing. First Tracks was on hand to produce a video of the event for LTVA (Lake Tahoe Visitors Authority) and Tahoe South. As you’ll see with the backdrop we had to work with, Tahoe South is the perfect place for an event like this:

Filed under: Clients, Events, Snowboarding, Uncategorized, Videos

New client. New snow. New video.

ACwithFT — Wed, 25 Jan 2012 02:07:14 +0000

First Tracks Productions recently signed on to produce videos for LTVA (Lake Tahoe Visitors Authority) and Tahoe South. Our partnership was clearly what Tahoe needed as soon after, we got our first major storm of the season. Ok, so maybe we can’t take credit for the snow, but we did put together this video to let everyone know about it…Check it out:

Filed under: Clients, Skiing, Snowboarding, Uncategorized, Videos

A new commercial for SkiDUCK: A great non-profit you should know about…

ACwithFT — Mon, 19 Dec 2011 21:41:07 +0000

First Tracks Productions just put this commercial together for SkiDUCK. What is SkiDUCK? SkiDUCK is a grassroots non-profit organization dedicated to enriching the lives of disabled and underprivileged children by sharing the joys of skiing and snowboarding. You can check them out at here. They can always use donations and often volunteers!

Filed under: Uncategorized