Who We Are

Coldest Shoot: 22-degrees below zero.
And we’d gladly do it again.

Anthony Cupaiuolo founded First Tracks Productions in 2001, soon after relocating to South Lake Tahoe from the East Coast. Through 2009, First Tracks focused on snowboarding videos, releasing full-length movies for DVD and network television.

Along the way, Anthony and his team of riders and producers started picking up contract work for other companies – a freeskiing movie here, a tourism promo there. First Track’s reputation as a skilled videography company with urban and back-country on-location experience began to spread. (Even Avid, the biggest video editing company, took notice.)

Today that work has become First Tracks’ focus. With more than a decade of filming experience, Anthony can assemble a team that fits your needs and budget, whether you’re looking to hire one person for an afternoon or a full-scale production crew for a week.

When he’s not making videos, Anthony can usually be found outside, enjoying all that Tahoe has to offer. Sometimes he brings a camera along for fun, as in this clip which shows him demo’ing POV cameras from Drift Innovation: