First Tracks Productions is a full-service digital media firm specializing in photography, action sports movies, documentaries, commercials, tourism films, and event and promotional videos. Studio, backyard, or deep in the backcountry — we have the equipment and the experience to shoot, edit, and produce videos that create exposure for your brand or organization.
Based in South Lake Tahoe, First Tracks Productions first made its mark filming outdoor action sports. Since 2010, we’ve documented everything from political events to product launches and have provided photos and b-roll to news stations around the world. We take projects from brainstorm to conclusion, and we do it on time, on budget, and with unmatched creativity and technical skill. Though our work has been viewed by audiences in the millions, we’re small enough to provide individual attention every step of the way.
Learn more about our video services (including aerial) and photography services. Whether you’re still in the what-if stage or you know the exact story you want to tell, get in touch. We love new adventures.
Who We Are
Anthony Cupaiuolo traded a career as a political consultant for his passion — snowboarding — and founded First Tracks Productions in 2001, the same year he moved from San Francisco to South Lake Tahoe. Through 2009, First Tracks focused on snowboarding videos, releasing full-length movies for DVD and network television.
Along the way, Anthony (seen above with his dog, Emmie) and his team of riders and producers started picking up contract work for other companies — a freeskiing movie here, a tourism promo there. First Track’s reputation as a skilled videography company with urban and backcountry on-location experience began to spread. Avid, the biggest video editing company, took notice and partnered with First Tracks in 2005.
Today that work has become First Tracks’ focus. With more than 15 years of filming experience, Anthony can assemble a team that fits your needs and budget, whether you’re looking to hire one person for an afternoon or a full-scale production crew for a week.
First Tracks manages all logistics and collaborates with people at the top of their field, including David N. Braun, a South Lake Tahoe-based photographer and videographer whose work appears in galleries and private collections.
All First Tracks crew members share a love for the outdoors and a commitment to environmental preservation. Our goal with any backcountry assignment is to film safely and responsibly and to leave no trace.