How to get people excited for a bicycle convention? / produced for Reno-Tahoe USA.

Interbike is the biggest bicycle industry event, and it’s been in Las Vegas for a while. In September, 2018, that all changes as Interbike is coming to the Reno-Tahoe area for the first time.

First Tracks was brought in to develop a video concept that showcased why the Reno-Tahoe area is an ideal location for this event – specifically highlighting the amazing growth in new trains, as well as great places to eat, drink and other forms of recreation in the area.