Tahoe South is much more than a location / produced for Lake Tahoe Visitors Authority.

Assignment: 
Lake Tahoe Visitors Authority had a branding problem, but not a typical one. Some locals weren’t sure what to think about its new name for the area, “Tahoe South.” Was the LTVA trying to rename South Lake Tahoe? Where exactly is Tahoe South?

First Tracks was brought in to develop a video concept that not only explained the marketing ideas behind “Tahoe South” but also showcased the area so the region’s appeal — and understanding of the name — would extend beyond locals.