Gene Upshaw was NFL hall-of famer and head of the NFL Players Association…but he was much more than that. And the Gene Upshaw Memorial Foundation honors his legacy through their support of the Tahoe Forest Cancer Center. And, one of the ways the Foundation raises money is through an annual golf tournament that brings in top former NFL players like Marcus Allen and the greatest female golfer of all-time, Annika Sorenstram. First Tracks was brought in to raise awareness of both the Cancer Center and the Tournament in one video…Check it out:
If you’re not familiar with the American Century Championship, it’s a celebrity golf tournament at Edgewood in Tahoe South. Stars from the big screen to the NBA, NFL and MLB turn out for this unique event. But even if you know about it, you may not know about the great charities that benefit from this tournament.
First Tracks Productions was brought in to help get the word out about these charities and their good work. This video was shown at a kick-off event at Edgewood and will air on NBCSPORTS.com as well.