Up mountain. Down mountain. Around mountain. Oh, and for 24 hours…

The Ragnar 24 hour trail relay came to Sierra at Tahoe recently and we put together this highlight video of the action. This was a really fun event and a great example of what First Tracks can do with even a small budget. Anthony was a one-person crew this day shooting the photos toward the beginning of the video as well as all of the video (including the aerial shots). See what 24 hours looks like in 1.5 minutes:

2 First Tracks videos getting some love…

The pride we get from doing a good job and knowing we did a good job is all well and good. But at the same time, it’s a cool feeling when our work is recognized by our peers. Our egos need some love too. So, we’re pretty stoked that 2 videos that First Tracks recently produced have received some really positive recognition:

In February, First Tracks produced a video on the opening of the Burton-Star Wars park at Sierra-at-Tahoe — an amazing experience that introuduces little ones to the sport of snowboarding in a fun and unique fashion. Ski Area Management, an industry/trade magazine, highlighted this video (one of only 4 videos they recognized positively) and labeled it the “Heartwarming Video of the Year.” You can see the video here:

Also in February, First Tracks produced a video to help get some attention for a great non-profit, SkiDUCK. The video — a parody of the song “I’ve Been Everywhere” changed to “I’ve Skied Everywhere” — will be showcased at the National Ski Area Association’s annual conference in San Antonio this month. Not going to make it to the conference? No worries.You can see the video here:

Burton + Star Wars + Sierra = Awesome

Not to be a bitter old dude, but things are just cooler for kids nowadays. Check this out: Burton Snowboards, Lucasfilm and Sierra at Tahoe formed an amazing partnership to create Yoda’s Riglet Park…a one-of-a-kind snowboard learning center for kids 3-6 years old. Yep. Pretty cool.

Peep the fun: