Posts Tagged ‘burton’

Dylan and Ethan are a combined 15 years old. That’s about the age I started snowboarding. And, already, they’re doing some things I’ve never done (and never will do). That’s ok, it’s all about having fun anyway (that’s what I keep telling myself). First Tracks only got to shoot with Dylan and Ethan for one day this season, but they picked up a few shots here and there on their own and out at USASA Nationals (where they both made the podium) and we put together these fun edits for them – check it out!

Dylan

Ethan

We have almost as much fun filming with Lexi as she does riding…Even when she ends up in the frigid waters of Lake Tahoe, she still has a smile on her face. So once we got her out, we didn’t feel bad laughing. Lexi still has a lot of filming left, but check out some what she’s been up to in her 2013 teaser. Her full video part will drop sometime this summer.

It seems like Alexis Roland has to be older. Not only has she been on the scene and turning heads in contests and video parts for years, but she’s doing stuff that older riders just aren’t doing yet. Hiking for powder? Check. Hitting street rails? Check. Tech tricks in the park? Check.

First Tracks Productions only filmed a few days with Lexi this season, but that’s all it takes with her to make a really fun video. Check it out:

The pride we get from doing a good job and knowing we did a good job is all well and good. But at the same time, it’s a cool feeling when our work is recognized by our peers. Our egos need some love too. So, we’re pretty stoked that 2 videos that First Tracks recently produced have received some really positive recognition:

In February, First Tracks produced a video on the opening of the Burton-Star Wars park at Sierra-at-Tahoe — an amazing experience that introuduces little ones to the sport of snowboarding in a fun and unique fashion. Ski Area Management, an industry/trade magazine, highlighted this video (one of only 4 videos they recognized positively) and labeled it the “Heartwarming Video of the Year.” You can see the video here:

Also in February, First Tracks produced a video to help get some attention for a great non-profit, SkiDUCK. The video — a parody of the song “I’ve Been Everywhere” changed to “I’ve Skied Everywhere” — will be showcased at the National Ski Area Association’s annual conference in San Antonio this month. Not going to make it to the conference? No worries.You can see the video here:

12 year-old Alexis Roland isn’t your normal 12 year-old. She doesn’t plant herself in front of a TV or video game system. She doesn’t have any Justin Bieber on her mp3 player. She loves to snowboard and she works hard to get better all the time. Lexi has been sponsored by Burton Snowboards for about 5 years and, for good reason. She’s doing things on her board that a lot of really good, older riders don’t even think of doing. What’s really cool, is seeing someone her age hiking for powder and hitting features outside of the terrain park. And no matter how the shooting goes, she does it all with a smile. We’ll be putting together some new videos for her soon, but in the meantime, check out some photos and still frames (pulled from footage) of Lexi shooting with First Tracks Productions at Lake Tahoe this past week:

UPDATED 3.15.12 with a new video:

All images (c) First Tracks Productions

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