Carson Valley is a pretty amazing place…And, there’s no lacking in things to do there and in nearby Lake Tahoe. We’re helping them get the word out by producing a video series showcasing the winner of their Carson Valley Rider contest checking out all that Carson Valley has to offer. Here’s the first video in that series:
It seems like everything from cars to vacations are still marketed with some weird 50s mentality of gender norms about what men like and what women like. We decided to have some fun at the expense of that in our latest project for Tahoe South…
Check it out:
Our work is usually a lot of fun. But, sometimes it's great to get out and leave the big cameras behind and focus on enjoying the beautiful backcountry we have here in Tahoe. On Saturday, January 12, I got out with Jeff, an AT skier, and Nils, a tele skier (see, we really can all just get along) for a tour on Mt. Tallac.
It was a cold (-3 degree) start, but the sun was strong on the skin track and the winds were basically non-existent. Throw in some fresh snow, and you have an amazing day. We got to the top and saw there were no tracks in The Cross, so the plan was pretty much made for us. Jeff was kind enough to take some stills…
People who visit Tahoe South to ski and snowboard just can’t seem to get enough of it. That’s ok; not all addictions are unhealthy. First Tracks Productions came up with the premise and produced the intro for Tahoe South’s new “Get Your Fix” video. We then mixed in some really strong and fun skiing and snowboarding footage that we shot all around the South Shore to give people a taste of what they can experience during winter in Tahoe South.
See you at the next meeting:
The pride we get from doing a good job and knowing we did a good job is all well and good. But at the same time, it’s a cool feeling when our work is recognized by our peers. Our egos need some love too. So, we’re pretty stoked that 2 videos that First Tracks recently produced have received some really positive recognition:
In February, First Tracks produced a video on the opening of the Burton-Star Wars park at Sierra-at-Tahoe — an amazing experience that introuduces little ones to the sport of snowboarding in a fun and unique fashion. Ski Area Management, an industry/trade magazine, highlighted this video (one of only 4 videos they recognized positively) and labeled it the “Heartwarming Video of the Year.” You can see the video here:
Also in February, First Tracks produced a video to help get some attention for a great non-profit, SkiDUCK. The video — a parody of the song “I’ve Been Everywhere” changed to “I’ve Skied Everywhere” — will be showcased at the National Ski Area Association’s annual conference in San Antonio this month. Not going to make it to the conference? No worries.You can see the video here:
If you’ve been up to Tahoe South in the Spring, then you know this isn’t an “off-season”. Far from it. Apres ski is going off and the event calendar is full. One iconic event is Glen Plake’s Gunbarrel 25. The man with the mohawk and rubber knees knows how to make a tough day fun. We check out some highlights from the GB25 and the scene around town in the this video…
Kirkwood usually does. And, they’ve got some legit terrain to go along with all the snow they get. So, Kirkwood has something pretty unique and they call it Expedition Kirkwood. This isn’t your normal ski school. They specialize in getting guests ready to tackle the backcountry and “in-bounds backcountry”. They have Avalanche Instruction courses, Snow Cat tours, and their guides can take you out on touring skis and splitboards to access the good too. I caught up with EK on March 29th and got a few runs in with one of their groups. This crew got the goods…and they were stoked – check it out: