Posts Tagged ‘skiing’

It seems like everything from cars to vacations are still marketed with some weird 50s mentality of gender norms about what men like and what women like. We decided to have some fun at the expense of that in our latest project for Tahoe South…

Check it out:

People who visit Tahoe South to ski and snowboard just can’t seem to get enough of it. That’s ok; not all addictions are unhealthy. First Tracks Productions came up with the premise and produced the intro for Tahoe South’s new “Get Your Fix” video. We then mixed in some really strong and fun skiing and snowboarding footage that we shot all around the South Shore to give people a taste of what they can experience during winter in Tahoe South.

See you at the next meeting:

A video First Tracks Productions produced for SkiDUCK will kick things off at this year’s Tahoe Adventure Film Festival on Saturday, December 8th in MontBleu’s theater. First Tracks has been featured in TAFF numerous times over the years – starting with their inaugural event 8 years ago.   

If you’re anywhere near Tahoe that night, check it out – you won’t be disappointed. 

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The pride we get from doing a good job and knowing we did a good job is all well and good. But at the same time, it’s a cool feeling when our work is recognized by our peers. Our egos need some love too. So, we’re pretty stoked that 2 videos that First Tracks recently produced have received some really positive recognition:

In February, First Tracks produced a video on the opening of the Burton-Star Wars park at Sierra-at-Tahoe — an amazing experience that introuduces little ones to the sport of snowboarding in a fun and unique fashion. Ski Area Management, an industry/trade magazine, highlighted this video (one of only 4 videos they recognized positively) and labeled it the “Heartwarming Video of the Year.” You can see the video here:

Also in February, First Tracks produced a video to help get some attention for a great non-profit, SkiDUCK. The video — a parody of the song “I’ve Been Everywhere” changed to “I’ve Skied Everywhere” — will be showcased at the National Ski Area Association’s annual conference in San Antonio this month. Not going to make it to the conference? No worries.You can see the video here:

If you’ve been up to Tahoe South in the Spring, then you know this isn’t an “off-season”. Far from it. Apres ski is going off and the event calendar is full. One iconic event is Glen Plake’s Gunbarrel 25. The man with the mohawk and rubber knees knows how to make a tough day fun. We check out some highlights from the GB25 and the scene around town in the this video…